About T28X LLC

At T28X LLC, we believe in being honest from the start: we’re in the business of making money. The way we do that is through digital content, publishing, marketing, and online services. The way we stay in business is by giving you — the reader — the best possible guidance and information to make your important buying decisions with confidence.

We’re not here to play the short game. Our purpose is building lasting value by publishing content that actually helps people — content that earns trust, delivers clarity, and connects readers with solutions that work.

The books The On-Purpose Person and The On-Purpose Business shaped much of how we think about why we exist. Profit matters, but purpose matters more. When both align, businesses thrive, people benefit, and value compounds over time.

As Sir Winston Churchill once said:

“Some regard private enterprise as if it were a predatory tiger to be shot. Others look upon it as a cow they can milk. Not enough people see it as a healthy horse, pulling a sturdy wagon.”

Sir Winston Churchill

We agree. Running for profit is not a vice. The real vice is running at a loss.

That’s why we do what we do: to keep building, keep creating, and keep giving you the tools, resources, and confidence to make smart decisions in a noisy world.