Why I Chose MailerLite for Email Marketing at T28X

ByChristophe Reading Time: 2 minutes

Running T28X LLC means wearing too many hats. From managing projects to building sites, one tool has to handle the critical job of connecting with customers: email marketing. After testing a few platforms and wasting some time, I landed on MailerLite. It’s the system I actually use to run campaigns, collect subscribers, and grow without the headaches.

Why MailerLite Stood Out

Photo by Zon Dasein on Unsplash

MailerLite doesn’t try to be everything at once. It focuses on doing the email marketing basics extremely well. For a new LLC like mine, that matters more than a pile of confusing “enterprise” features I’d never touch.

It gave me:

  • An easy setup, even when I was juggling multiple projects.
  • A clean drag-and-drop builder that didn’t fight me.
  • Pricing that made sense for a lean business trying to scale responsibly.

Features I Actually Use

It’s tempting to compare tools by giant feature checklists. The reality? Most of us only use a handful consistently. With MailerLite, I leaned on:

  • Automations: Simple sequences for onboarding new subscribers.
  • Segmentation: Sorting contacts by behavior and interest.
  • Built-in forms and landing pages: No patchwork of plugins.

Each of those features worked without extra tinkering, which was the dealbreaker for me.

The Business Case for MailerLite

T28X is structured to run multiple web projects. That means I needed a tool flexible enough to support different sites under one roof while staying compliant with GDPR and opt-in rules. MailerLite made that easy. No endless configuration, no hidden costs.

For me, the difference came down to this: I don’t want a bloated tool. I want a dependable one. And that’s why MailerLite earned its spot in my tech stack.

FAQs

1. Is MailerLite good for small businesses?
Yes. It’s especially strong for new businesses that want clean, affordable email marketing without enterprise complexity.

2. Does MailerLite support multiple websites or domains?
Yes, you can manage different projects and lists under one account, which makes it versatile for LLCs with multiple ventures.

3. Can I design landing pages directly in MailerLite?
Yes. The platform has a built-in landing page builder, so you don’t need extra tools.

4. What type of automations can I set up?
From simple welcome emails to multi-step nurture sequences. It’s not overwhelming but powerful enough for growth.

5. Is MailerLite better than Mailchimp?
For many small businesses, yes. MailerLite is simpler, less expensive, and avoids feature bloat.

6. Does MailerLite handle compliance like GDPR?
Yes, it provides opt-in tools and consent management features.

7. Is MailerLite scalable if my list grows?
Yes, pricing tiers are designed to grow with you, without sudden price shocks.

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